communication campaigns

Creating an effective communications campaign is one thing – everything is new, hundreds of executable ideas come to the fore. But what if – in the case of one of North America’s most renowned and respected Reward and Recognition programs – your initiative is two decades old and fighting for relevancy? 

For Blackbox Communications, the answer to that question lay in a deep understanding of the way segmented audiences knew about, accepted and used Reward and Recognition on a day-to-day basis. This strategic foundation set the stage for a sophisticated overhaul of the initative’s communications program, one that saw Blackbox create and produce more than a dozen persistent tools. Executed over the course of a full year, the program included regular communications for employees and a business-focused magazine for Managers.

Blackbox strategic insight: Managers hold the key to success

A deep and varied approach to research became a vital component of Blackbox’s perspective on strategy and production. Blackbox brought together numerous suppliers and stakeholders under a unique, collective brainstorming process known as “Incite.” Armed with well-researched questions and exercises, the Blackbox team helped reveal that the client program could be better served by better engaging employee Managers, and driving them to promote and administer the program to employees. A persistent system of measurement was then put into place as a way to gauge program progress and success.

Blackbox imagines, develops and produces communication campaigns

Blackbox’s experienced team of strategists, creative professionals and producers invent multi-flight campaigns and individual initiatives for employees, customers and partners. Strategic, creative and production services form programs ranging from employee news magazines and executive Podcasts to ongoing campaigns that span print, audio, video and digital media.

At a glance

• Strategic project auditing
  
• Conceptual and executional creative development
  
• Employee and business-to-business communications “media planning”
  
• Visual identity
  
• Print collateral
  
• Web-based development, banner advertising and other digital media support
  
• Complete, proprietary measurement process