Strategy and Planning

It’s one thing to advocate the importance of strategy. It’s another to ensure that strategy defines the path of your developmental process. Blackbox breaks the bonds of the traditional briefing document with a complete custom-built process for strategic development and measurement that guides every stage of creative and production. Using a unique brainstorming and collaboration tool, Blackbox learns more about your brand and applies that understanding to value-driven and actionable business-to-business and employee communications. Our process for gaining deeper insights into audience’s needs, wants and behaviours, along with ideas for better meeting those criteria is called Incite. It incorporates our decades of learning and best practices from consulting with some of the world’s most preeminent companies from a variety of industries. Our strategic mapping process aligns brand objectives with a target audience’s experiential needs to create desired outcomes.